[Docs](/docs) /Studio

# Studio

Studio is each brand's knowledge hub. Everything you add here helps feega understand your brand better — the more context, the better the content.

## Brand kit

Your brand identity: logo, colours, category, target audience, and visual style. You can edit these anytime — feega uses them to generate on-brand visuals and captions.

When you first create a brand, feega reads these from your website automatically. You can review and adjust everything in Studio.

## Products

Your products and services. feega turns them into content — posts, stories, reels that showcase what you sell.

-   **Automatic import** — if you connect a Shopify store, products are imported for you
-   **Manual add** — add any product or service by hand with a name, description, and image

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](/docs/shopify)

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Source: https://oh.feega.app/docs/studio